Mr. Kalmenson is the Managing Partner at Clearview Analytics. He is a seasoned consultant, executive, and software engineer focused in the areas of marketing science, advanced analytics & AI, econometrics, and computer science engineering.
He specializes in developing innovative analytical and technical solutions to help organizations improve marketing effective and managerial decision making.
Mr. Kalmenson began his career as a Decision Support Consultant at Marriott Corporation. He is a former McKinsey & Co. Consultant, where he specialized in the strategic application Advanced Analytics, and has held lead the analytics function for several early-stage startups.
As a graduate student, Mr. Kalmenson co-authored an article entitled "How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments" in the Journal of Marketing Research, which received both the Paul E Green Award and the Weitz-Winer-O'Dell Award for the JMR article with the most significant long-term contribution to marketing theory and practice.
Mr. Kalmenson has received a BSE Degrees in Computer Science Engineering from Penn Engineering, BS and MBA Degrees from the Wharton School, and a PhD Fellowship in Marketing Science from the Sloan School at MIT.